14M Americans Scanned QR Codes In June

By now, you’ve seen (and hopefully have experimented with) the QR Codes in each print edition of CRE-sources.
While the QR Code trend has been reduced to a gimmick by some, turns out their popularity and usage is growing…in a HUGE way!
Some 14 million mobile  users in the US—or 6.2% of the total mobile audience—scanned  a QR (Quick Response) or bar code on their mobile device in June 2011, according to data from comScore MobiLens.  That’s just for ONE MONTH!
The most popular source of a scanned QR Code was a printed magazine like CRE-sources or newspaper, with nearly one-half of mobile audiences scanning QR Codes  from that source. More than one-quarter of mobile users scanned a code from a website and 23.5% scanned codes from a flyer.  Nearly 20% scanned a QR Code while at work.
“QR Codes demonstrate just one of the ways in which mobile marketing can effectively be integrated into existing media and marketing campaigns to help reach desired consumer segments,” said Mark Donovan, SVP of comScore mobile.
“For marketers, understanding which consumer segments scan QR Codes, the  source and location of these scans, and the resulting information delivered, is crucial in developing and deploying campaigns that successfully utilize QR Codes  to further brand engagement.”
If you’re not currently using QR Codes to market your listings or services, there’s now 14 million reasons to get on board.  All of the QR Codes generated by CRE-sources – whether for use in the CRE-sources print edition or on property signs – are tracked and direct users to your listings on CoStar, LoopNet, ePropertyData, your company website, or wherever you post your property details.
Not sure how to read QR Codes?  Check out www.cre-sources.com/what-we-do for the best QR Code readers for your specific smartphone.
Source:  MarketingProfs



Get the latest industry news and information from CRE-sources delivered right to your email inbox!

And we promise…no more than one email each morning.