Terranova Corporation has signed a lease on Miracle Mile for Ticety Iced Tea Bar, a new restaurant and bar concept inspired by consumers’ re-discovered love for tea.
But this isn’t your grandmother’s tea.
When Ticety opens its 2,400 square foot location at 206 Miracle Mile, tea baristas will brew organic tea, hot or cold, in titillating flavors and innovative concoctions, including alcoholic tea cocktails. You’ll imbibe a new take on the world’s most beloved infusion by itself, as a beverage break, or sip it to accompany a French menu of gourmet sandwiches, salads and pastries. Bulk tea also will be available for purchase.
“Ticety Iced Tea Bar arose from a meeting of three tea lovers with the idea to create an innovative, high-end and unconventional place that would propose a new offer on the tea market and which would break tea room clichés,” said French entrepreneur Damien Ceulemans, co-founder of Ticety. “We think that our concept is really an answer to new customer needs for quality and healthy products.”
Ticety is bringing to South Florida a concept that is capturing the imagination of foodies everywhere. Specialty tea, along with the use of tea leaves in distilled drinks and even food, ranks as a top trend in 2014, according to food and restaurant industry reports. Tea is the world’s second most-consumed beverage, after water, and as U.S. consumers discover its possibilities, tea bars and lounges are emerging to satisfy the new craze. Starbucks, for example, is adding tea bars in its recently-purchased chain of mall-based Teavana stores.
Ticety will take the tea bar concept to a new level of taste and ambiance, said Terranova leasing director Isabelle Courtial, who represented the landlord in the transaction. Courtial, a French national who now lives in Miami Beach, introduced and familiarized new-to-town Ceulemans with the Coral Gables market, whose concentration of international firms and corporate headquarters, she thought, make it a suitable match for the first Ticety bar.
“Damien had done a lot of research on tea trends and the styles of tea lounges that have popped up around Manhattan, as he and his partners designed their own concept for a luxurious tea experience,” Courtial said. “But they weren’t familiar with South Florida, so when we talked and I learned more about their concept, it struck me that Ticety’s upscale, cosmopolitan vibe would fit well in Coral Gables, which has so much international business activity going on. When they looked at the demographics and all that goes on in the city, they agreed.”
Said Ceulemans: “With financial headquarters, cultural diversity and recent development, Coral Gables is an attractive and incredible town. Being a vibrant and major destination in Miami, it seemed obvious to us that Miracle Mile will be the perfect place to establish our first Iced Tea Bar.”
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