Harley Store To Close By Year's End
Stung by a slow market for motorcycles, Bruce Rossmeyer’s Harley-Davidson dealership is closing its Fort Lauderdale store at 2871 N. Federal Highway and consolidating that operation into its Sunrise location.
Jeff Cheek, general manager of Bruce Rossmeyer’s Harley-Davidson dealerships in Broward County, said the company’s Fort Lauderdale store will close by the end of the year, and the real estate may be sold. The store opened in 2000.
The Rossmeyer group closed the Pompano Beach store in 2010 and sold that site this past April.
The consolidation comes as motorcycle sales in the United States only slowly recover from the 2008 recession. That contrasts with auto sales, which have been growing at a fast clip from their depths.
Across the United States, sales of new motorcycles have dropped by more than half since 2006.
The market bottomed out last year, with 555,000 new motorcycles sold. Through September this year, sales rose 1.3 percent, with lower-cost and more fuel-efficient scooters growing at the fastest pace, according to the Motorcycle Industry Council, a trade group based in Irvine, California.
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