Industry Veteran Joins Lee & Associates South Florida As Principal

Lee & Associates South Florida bolstered its market-leading team of talented commercial real estate brokers with the arrival of Bert Checa as Principal.

Based in Miami, Checa brings 20 years of office leasing experience and more than three million square feet in completed transactions.

Prior to joining Lee & Associates, Checa served as a Vice President in Transwestern’s Office Agency Leasing Group for South Florida. He has extensive knowledge of the nuances involved in the marketing and negotiation of leasing office space, having represented numerous landlords and tenants, which include both Fortune 500 and private local corporations, as well as major institutions and local private investors. This experience allows him to thoroughly understand the entire process of site selection, the design, approval and construction of office sites, and other occupancy logistics.

Checa was also a Senior Broker with Holly-Sime Real Estate and Coldwell Banker Commercial Advisors. Notable leasing assignments include Miami Tower and 4770 Biscayne in downtown Miami; 4000 Ponce, Miami Green, Santona Corner and 1805 Ponce de Leon in Coral Gables; and Kendall Office Center in Kendall.

“I have operated my own brokerage since 2007 and seen Bert Checa doing the same quality of work over my entire career in South Florida,” Lee & Associates South Florida President Matthew Rotolante said. “He is a consummate professional and dedicated family man, with an incredible work ethic. We are thrilled to have him on board to help lead our office leasing presence in Miami-Dade and Broward counties.”

Checa cited Lee & Associates South Florida’s institutional-level resources and support, combined with a boutique and personal touch, as key reasons for his decision to join the firm.

“At Lee & Associates, each client receives the drilled-down, customized care and consideration that they deserve and that will yield the highest and best outcomes,” Checa said. “Lee & Associates is owned by the brokers themselves, which prevents the inherent conflicts of interest found in other brokerages and enables the individual broker to focus on working hard for the client. Given the economic headwinds the market is facing, it has never been more important for office landlords to make sure their broker is responsive, proactive and not conflicted.”