Newmark Facilitates 2nd Street USA’s Expansion Into Florida With New Lease At Miami’s Society Wynwood

Newmark has arranged a new retail lease on behalf of leading Japanese second-hand fashion retailer 2nd Street USA at Society Wynwood, a recently delivered mixed-use development in the heart of Miami’s Wynwood Arts District.

The lease marks the retailer’s first location in Florida, expanding its U.S. footprint into one of the country’s most trend-forward markets.

Newmark Managing Director Mitch Heifetz represented the tenant in the transaction. Additional transaction support was provided by retail advisors Andrew Connolly and Jake Siegel.

“2nd Street’s U.S. expansion reflects a growing shift in consumer behavior toward sustainable and circular fashion,” said Heifetz. “Miami – and Wynwood in particular – is a natural fit for the brand’s Florida debut, with a dynamic, artistic energy that aligns perfectly with 2nd Street’s mission and customer base.”

Founded in Japan in 1996, 2nd Street has established a robust global presence with over 700 stores in Japan and more than 50 locations across the U.S. since launching its American operations in 2018. The retailer is known for its eco-conscious business model, offering a curated selection of premium, second-hand clothing and accessories – including streetwear, vintage and Japanese designer pieces – that appeal to fashion-forward consumers seeking sustainable style.

2nd Street USA will occupy 3,000 square feet on the ground floor of Society Wynwood, located at 2431 NW 2nd Avenue. The 10-story development, delivered in 2024, features 318 luxury rental apartments and over 50,000 square feet of street-level retail, with neighbors such as Pastis, Wynwood Walls, Meijuri, Uchi, Aviator Nation and Zak the Baker.

Strategically located at the epicenter of Miami’s renowned Wynwood Arts District – celebrated for its murals, galleries and immersive street art – the store benefits from high visibility, strong foot traffic and excellent transit access, positioning 2nd Street USA to serve the area’s culturally engaged and style-conscious demographic.

According to ThredUp’s 2025 Resale Report, the U.S. secondhand apparel market is projected to reach $74 billion by 2029, growing at an average annual rate of 9%. In 2024 alone, the sector grew by 14% – five times faster than the broader retail apparel sector.