Most of you that know me and are familiar with CRE-sources know that I’m all about QR Codes. We generate and track the activity of QR Codes that are featured in the CRE-sources print edition as well as those that are featured on leasing signs, like Butters’ leasing signs, including the signs for Herald Plaza and Pompano Center of Commerce.
This past year was a big one for the QR code, not just with CRE-sources, but the mobile call-to-action surfaced in campaigns for The Home Depot, Taco Bell and other mainstream brands. In some cases, however, brands are adopting QR codes without thoroughly thinking through their application.
Looking back over 2011′s QR code campaigns, Mike McGuinness, VP of sales for QRblaster.com, identified five of the top QR Code fails of 2011. If you’re eager to hop on the QR Code trend, you might want to learn from these negative examples:
One of the best – Victoria Secret’s “Sexier than Skin” campaign. The clever marketers at VS have found a way to entice viewers to scan their QR code by using sex appeal in an all new way.
I can explain it to you, however, I feel in this case I will let the pictures do the talking for me.
Get the latest industry news and information from CRE-sources delivered right to your email inbox! And we promise…no more than one email each morning.
And we promise…no more than one email each morning.