Slimfast Inks New National HQ Deal In Palm Beach County
Slimfast has leased over 13,000 square feet of Class-A office space at Golden Bear Plaza in Palm Beach Gardens.
The full-floor space will serve as national headquarters for Slimfast, marking the culmination of the company’s return to the South Florida region. The company had previously been based in West Palm Beach before its relocation to New Jersey upon its sale in 2000 to Unilever. Slimfast has recommitted to South Florida, citing the region’s economic dynamics and its lifestyle appeal to a qualified workforce.
Tom Robertson of CRE Florida Partners (pictured above) represented Healthy Delights, which together with Dallas-based Kainos Capital acquired a majority interest in Slimfast last year. Healthy Delights and Kainos Capital hold an 80 percent stake in Slimfast while Unilever retains 20 percent.
The Kainos Capital portfolio of health and wellness companies currently includes Milk Specialties Global, the largest value-added whey protein manufacturer in North America; InterHealth Nutraceuticals, an international provider of specialty nutraceutical ingredients; and Healthy Delights, an international branded marketer of supplement products including the popular line of nutritional confection chews and Nu-Life, a 50 year-old multivitamins brand. In 2013, Healthy Delights was named Vendor of the Year by GNC, a leading global specialty retailer of health and wellness products.
Chris Tisi, the CEO and founder of Healthy Delights, became the CEO of Slimfast as well.
The Slimfast lease tops off a total of more than 41,000 square feet of new leases signed at Golden Bear Plaza, a three-building office complex situated just north of PGA Boulevard and featuring spectacular ocean and intracoastal views.
“Slimfast is on the verge of launching revitalized and innovative new product lines, and a South Florida location compliments those exciting dynamics,” said Chris Tisi, CEO of Healthy Delights. “We’re looking forward to welcoming large retailers to our headquarters space, which will be emblematic of our new, quality products.”
Added Jason Sundook, Principal of NAI/Merin Hunter Codman, “We see a trend of national companies returning to South Florida and to the appeal of the Palm Beach Gardens market. The area offers the ideal live/work formula with an abundance of luxurious residential communities, retail amenities and superb highway access coupled with top-quality office space.”
Sundook negotiated the Slimfast lease on behalf of Golden Bear Plaza ownership.
Slimfast, which plans to occupy its space next month, recently began hiring for its new location, tapping 25 professionals from around the country. The firm expects to add another 25 staff members over the next 12-24 months. Slimfast operations at Golden Bear Plaza will include sales, marketing, and product development and innovation. New products on the horizon include nutritional meal-replacement products, smoothie mixes, 100-calorie snack options, breakfast-aisle products, and Slimfast single-serve products for coffee/espresso machines, among others.
Says CEO Tisi, of the new Slimfast ownership, “We’re committed to the nutritional food service sector for consumers with an investment track record to prove it. We have the ‘change capital’ to make enormous strides and attract new generations of consumers to Slimfast products.”
NAI/Merin Hunter Codman announced a strong roster of additional new tenants at Golden Bear Plaza, further pointing to the upswing and strength of the PGA-corridor market. Those tenants include:
- Xcovery — a clinical-stage company focused on the development of next generation targeted therapeutics for cancer;
- Traub, Lieberman, Strauss and Shrewsberry – law firm whose clients include financial advisors, corporate directors and product manufacturers;
- Baird, an international wealth management and capital markets firm;
- Barclay Breland Family Office a wealth management firm;
- Camden Capital, a wealth management firm;
- Lipari Ribek Group, independent financial advisors;
- Atlas One Financial Group, a licensed securities broker-dealer;
- Peak Reps, LLC, a financial services firm.
Collectively, Slimfast and 15 other new tenants account for over 41,000 square feet at Golden Bear Plaza — more than 15 percent of the complex’s 243,000 total. In addition to the new leases, tenant renewals also remain strong.
Get the latest industry news and information from CRE-sources delivered right to your email inbox! And we promise…no more than one email each morning. Just follow the instructions below.
Get the latest industry news and information from CRE-sources delivered right to your email inbox! And we promise…no more than one email each morning.
CLICK HERE TO SUBSCRIBE TODAY!
And we promise…no more than one email each morning.
Leave a ReplyWant to join the discussion?
Feel free to contribute!