Tricera Capital, 13th Floor Investments Secure Lease With Echelon Fitness To Anchor The Boulevard’s Retail Component

Tricera Capital, leading the retail efforts at The Boulevard, finalized a lease with a high-profile on-demand exercise firm to anchor the ground-floor retail component. The Boulevard, a 294-unit luxury apartment building, is being developed by 13th Floor Investments in partnership with both Wexford Capital and Tricera.

Tennessee-based Echelon Fitness is relocating its national headquarters to The Boulevard and will offer spinning classes, contemporary workout apparel & accessories in an upscale retail shop, as well as shoot live videos and offer in-person training at the 5700 Biscayne Blvd. location.

Echelon is set to occupy 10,035 square feet at The Boulevard, which will have a total of approximately 27,000 square feet of retail. The 2.2-acre development site is located at 5700 Biscayne Boulevard – just 1.5 miles north of Miami’s Design District.

Known for “redefining home fitness,” Echelon offers a variety of home-based fitness options including connect bikes, rowers, reflects and the echelon stride.

The company plans to utilize the Miami location to offer in person training, spinning classes and will also have a studio component where they record live classes that will then be used for each digitally integrated product. Echelon will be bringing a much-needed luxury fitness experience to the area. It will also operate a retail store and corporate office out of the location.

“We are thrilled at the opportunity to bring an elite tenant such as Echelon to The Boulevard,” Tricera Capital Co-Founder and Managing Principal Ben Mandell said. “Echelon is truly disrupting the home fitness industry, they will fit in well with the pioneering technology firms that are increasingly moving to Miami. The in-person training component will be a major hit with The Boulevard residents and nearby residents and professionals.”

Tricera also completed a lease with the popular Crema Gourmet Espresso Bar, which will open a new location at The Boulevard. Crema Gourmet Espresso Bar is a local favorite that has locations in Coral Gables, Davie, Downtown Doral, Brickell, Downtown Miami and Miami Beach. At The Boulevard, Crema Gourmet will occupy 2,400 square feet on the ground floor and serve food and smoothies on the building’s rooftop.

Mandell and Jennifer Houston, Tricera’s Executive Vice President – Head of Retail Leasing, oversee retail leasing at The Boulevard. The duo is finalizing leases with a fast-casual poke concept from Pinecrest, upscale salon and luxury clothing boutique.

The partnership expects to complete The Boulevard and commence resident move-ins during the first quarter of 2022.

“This is a very exciting time to be in Miami and work on a project like The Boulevard,” Houston said. “We look forward to elevating the MiMo District with compelling new restaurants and high-end boutiques, creating an unparalleled experience for the project’s tenants and visitors.”