New Name To Appear At Top Of Iconic Miami Tower

TotalBank will place its name atop the Miami Tower, one of the most recognizable buildings downtown, as it moves its headquarters into the building.
TotalBank President and CEO Luis De la Aguilera said TotalBank would move into 60,000 square feet in the tower at 100 S.E. Second Street in May. It would take up the 13th, 14th and 32nd floors, as well as a street-level branch.
Miami Tower-Total BankWhen de la Aguilera made the announcement to staff on Monday, the building glowed green and blue – TotalBank’s signature colors.
“Everything we’ve done to organically grow the bank has been very successful and the next phase of our business plan is all about efficiency and optimization,” de la Aguilera said. “By aligning all of our business units in an optimal way in Miami Tower, we will get an efficiency we have never had before.”
TotalBank, a $2.47 billion-asset subsidiary of Spanish banking giant Banco Popular Espanol SA, has been at its current headquarters at 2720 Coral Way since it was founded in 1974. That building will remain part of the bank as an operations center, which will house some employees moved up from its Palmetto Bay Banking Center. It will also move some operational employees from 2828 Coral Way, where it leased 20,000 square feet, to 2720 Coral Way.
De la Aguilera said Miami Tower will become TotalBank’s signature location, housing its largest departments and making a powerful statement on the city’s skyline. He added that the move wouldn’t cause a significant change in its number of employees.
“In addition to gaining an outstanding skyline and plaza signage, our move to the Tower will provide the opportunity to work together to continue to grow our customer service model,” TotalBank Chairman Jorge Rossell stated in a news release.
The 47-story tower has a storied history. It showed up in the opening for the TV show Miami Vice. Built in 1986, it was previously known as CenTrust Tower, Nations Bank Tower and Bank of America Tower. It stands out at night for its colorful lights, particularly during Miami Heat playoff runs when it flashes team colors.
Cresa South Florida Managing Principal Matthew Goodman represented TotalBank in the lease.
Source:  SFBJ



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